The Existential Crisis of Certain Businesses and Misplaced AI Hopes.

The existential crisis of businesses, from global enterprises, trickling down to small and medium businesses and startups, even decades long established traditional businesses, regardless of industry, is real.

On the tip of the iceberg, business owners and leaderships are simply answering the question of capital re-allocation, smartly, efficiently and effectively, weighing in to ever bigger AI investments to catch up.

Through our massive global partner’s network, we’ve still seeing the massive tail end waves of mass human-capital layoffs, coupled with people operations “tightening”, squeezing every drop of human-capital performance to justify capital allocation on human-capital versus the ever-growing capital demand on AI infrastructures.

This is ultimately creating an antagonistic inter-relation between AI and human-labor. Generating damaging friction inside workplaces. Ultimately subjecting revenue operations, that is once human-lead, human-dominated, and human-powered to the inevitable clash with AI adaptation.

It's a phenomenon that is disheartening but at the same time, fascinating. We are all witnessing almost the completion of how the new global landscape of AI-led business competition is being fully set at the center stage.

But while most of businesses is still catching up, some figuring out their next moves, some strategically pivoted to exit in their respective business operations, the silent force is taking its shadow position to ultimately complement and balance out the AI-led business competition.

The birth of the next-generation Human-Capital to synergize with AI infrastructure in running businesses operations are now being born in every workspaces – they are exactly the AI infrastructure implementors across very workspace, who is continuedly studying AI workflows, operating it, enhancing it, custom-fitting it to their businesses. They are all catching up.

But unlike AI infrastructures and productivity tools that are easily be deployed, coded, re-coded, enhanced, retro-fitted again, ultimately serving it's purpose of providing unprecedented productivity, efficiency, and optimizing revenue, while continuedly training itself through the back bones of large language models deployed worldwide, at every piece of hardware tech and software billions of people use, the uncompromising truth – that these new shadow human operators and AI infrastructure and workflow implementors cannot, catch up to how AI aggressively and quickly evolve, cannot simply code another human version of them to simply match, operate and humanize their AI workflows at the same speed AI tool iteration release its next commercial versions.

Outsourcing industry is in fact, having its own existential crisis – not the typical stereotyped way; people could imagine when we say existential. TRACTIONCORE have been very straight forward into this matter. The old ways of outsourcing will never survive and will be self-destruct. It’s the embodiment of the industries' existential crisis – the destruction of old ways and birth of the new standard.

The outsourcing industry and all players must re-invest back to people and human capital redevelopment to catch up and provide the global supply that the AI-driven global competition landscape is needing.  

TRACTIONCORE couldn't be louder, bold, and unapologetic in these statements. We cannot compromise our professional compass of directing all our partners and stakeholders into the future. The future of outsourcing is lean, high-output and human. And we won't stop saying this over and over again.  

The very workforce we have once assembled, to systematically teach AI, decades back, its core capabilities, is now in need of us again – to continue our work, to provide the human-capital synergy to it. But now, not just simply because we are contracted through strict NDA binding agreements to teach AI its core capabilities, but now, to assemble, as a unified workforce to synergize with it and deliver greater value to all businesses worldwide the expertise to drive revenue growth, using the very AI we once trained and help build.  

Project New Human (Bagong Tao) has now been set into motion. Systematizing how the Human-AI synergy will guide the future of global outsourcing.  

Misplaced business hopes of heavily investing in AI infrastructures alone to solve the question of business existential crisis is ultimately leading to failure. Businesses should now set their eyes into finding the right partner who could supply not just with cheap credit hours, cheap body count, free interviews, or whatever it is, a cheap lead acquisition strategy implementors of double outsourcing paradox and all their agents and cohorts are marketing.  

Startups and SMBs are facing yet a second practical question as they adopt to AI, will they hire their in-house people to run and develop AI-driven revenue workflows, or will then simply make it themselves as lean as possible? TRACTIONCORE point of view – both are doomed. Startups and SMBs must find teammates, players who they could entrust to plug into their robust AI revenue workflows.  

Maintaining an in-house team to operate the core AI infrastructure is the right move. Scaling it, however, is another separate question – businesses need a reliable talent and revenue execution partner. No business can do it alone; the speed of AI iteration is just so fast that startups and SMBs cannot match the capital injecting of giant competing companies who are venture backed and being fueled by capital by their respective investors.  

We’ve covered parts of this in our article: Why Startups and SMBs must not copy Google AI game, and instead, start native – then assemble into teams of highly specialized operators and AI implementors.  

TRACTIONCORE is in its mission to revolutionize the global outsourcing industry through our proprietary systems-thinking and revenue engine, that easily plug-and play to any business in any industry. Powered by our in-house specialists.

TRACTIONCORE in-house specialists are fully trained, in-house employees, all working into our account-based hubs located in strategic workforce hubs in the Philippines. All our workforce is trained to synergize with AI workflows, following a rigorous operational playbooks and high-standard Quality audit compliance, the same standard our workforce used to train large language models decades back, through our hard-bounded NDAs with Global tech leaders.  

Whenever you see a captcha, translate feature, or use any GPT model, use voice assistance, use any AI tools. Think about how TRACTIONCORE workforce embedded our collective human ingenuity, creativity and superior human knowledge to train these tools.  

Our secret – is systems thinking, we fully embed ourselves on workflows. Operational excellence and revenue operations built around people.  

AI just tightens the competition. TRACTIONCORE is bringing in the talent and revenue execution layer.

TRACTIONCORE  

Your reliable talent and revenue execution partner.